ANDY FRIEDMAN: BRINGING BRANDS TO LIFE
What They're Saying
"Andy is sometimes called the “glue” who holds things together and inspires an “all-in” transformation mentality. He clearly knows how to communicate, convince and motivate. I’ve been a CEO for 30 years and Andy is one of my best-ever hires."
- Bob Wolters, CEO, WAI Investments
"Andy's leadership allowed Tribune Broadcasting's TV stations to quickly achieve record levels of digital engagement. Andy's vision was integral to this success."
- Jerry Kersting, former President, Tribune Broadcasting
"Andy has successfully moved the AMA content team from print-oriented to a digital-first team. "
- Beth Taylor, former CFO, American Marketing Association
"On complex, evolving projects, Andy was the linchpin at Patch."
- Ari Soglin, Senior Regional Editor, AOL Patch
"Andy was the driving force behind our digital content strategy."
- Angie Gates, Marketing Director, Penton Media
"Andy's job involved starting a new product and soliciting support for that initiative. Andy was able to do his job with confidence and vision."
-- Walter Sabo, COO, Sabo Media
"Andy understands not only how to create a comprehensive content strategy , but also knows how to garner traffic from search engines."
--Brent D. Payne, International SEO Speaker & CEO of Loud Interactive
"Andy is the future of digital marketing and content."
- Glen Callanan, Director of Interactive Sales, WGN-TV/Tribune Broadcasting
"Andy is the person you want on your team if you value fun, integrity and intelligence."
- Kim Johnson, SVP, Digital Sales Strategy, Tribune Company, VP, Interactive Sales, Clear Channel Radio
"Andy Friedman makes things happen."
- Drake LaMonica, Former Producer, Clear Channel Interactive
"Andy Friedman is the best manager I know."
-- Shawn Wasson, Online Producer, Social Media Manager & Radio Host, iHeart Radio
A wise man once told me brands are the sum of story and experience.
That's how I approach marketing.
I'm known as an accomplished and innovative leader with deep knowledge of the marketing space.
I believe great things happen from easy collaboration and team leadership with empathy and focus. I've been proud to help build and grow a number of high performing strategic content organizations. I am conversant in both on-site and remote team leadership.
The key to growth, I believe, is an intense audience focus, deep-dive into the data and unlocking the creativity and passion in the Team and in the community.
Lately, I've had success building systems to launch and grow product offerings for WAI's international businesses, including Specifi Software. We are marketing products in six different languages and to multiple, diverse cultures. When the pandemic hit, we quickly pivoted to an effective strategy of webinars and virtual events. Our lead gen didn't miss a beat.
Previously, I've collaborated with teams to grow profitability of live events, build a digital strategy for a large national association and rebuilding a well-known professional certification program.
I enjoy public speaking and in-person training.
I cut my teeth as a journalist, and even chased OJ down the LA freeways as a young reporter. I grabbed my Marketing MBA from USC and have worked with companies like Tribune, Penton and the AMA.
I'm proud of my two children, enjoy most sports, like to travel and volunteer, am a dedicated bookworm and a former jazz trumpet player who still loves music.
Leading international marketing efforts for Specifi Software and other WAI companies
Engineered digital content transition for American Marketing Association
Rebooted AMA's certification program with 8X year-year growth
Led AMA's live events portfolio into profitability in one year
Achieved record online engagement for 19 Penton trade brands
Accomplished with new platform rollouts, systems & standards
Scaled systems in record time for two major startups
Ran content production and integration at Tribune TV websites
Proud volunteer and mentor at Chicago's 1871 startup incubator