People tell me I'm somebody who gets it. Marketing. Digital. Content. Transformation. Operations.

 

People. Creativity.

 

I'm known as an accomplished, experienced and innovative marketing leader with extensive knowledge of digital, social, video, print and in-person events. 

 

A wise man once told me brands are the sum of story and experience. Digital marketing involves both - at all relevant touchpoints. After all, marketing is about creating emotional connections. 

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More CMOs are leveraging content experience to lead marketing organizations. I'm a living example of this, having learned to connect brands to audiences through multimedia content.

 

I believe great things happen from easy collaboration and team leadership with empathy and focus. I've been proud to help build and grow a number of high performing strategic content organizations. My experience is in both in on-site and remote team leadership.

 

The key to growth, I believe, is an intense audience focus, deep-dive into the data and unlocking the creativity and passion in the Team and in the community. 

 

Most recently, I've had success building systems to launch and grow product offerings for WAI's international portfolio of businesses. We are launching and marketing products in six different languages and to multiple, diverse cultures. When the pandemic hit, we quickly pivoted to an effective strategy of webinars and virtual events. Our lead gen didn't miss a beat. 

 

Previously, I've collaborated with teams to grow profitability of live events, build a digital strategy for a large national association and rebuilding a well-known professional certification program. 



I enjoy public speaking and in-person training. I'm known for my "digital translation" abilities and also helping others excel in live settings. 



I cut my teeth as a journalist, and even chased OJ down the LA freeways as a young reporter. I grabbed my Marketing MBA from USC and have since worked with companies like Tribune, Penton and AMA on content strategy, live events and training. 

 

I'm proud of my two children, enjoy most sports, like to travel and volunteer, am a dedicated bookworm and a former jazz trumpet player who still loves music. 

 

Career Highlights:

•   Leading international marketing efforts for Specifi Software and other WAI companies 

•   Engineered digital content transition for American Marketing Association

•   Rebooted AMA's certification program with 8X year-year growth

•   Led AMA's live events portfolio into profitability in one year

•   Achieved record online engagement for 19 Penton trade brands

•   Accomplished with new platform rollouts, systems & standards

•   Scaled systems in record time for two major startups

•   Ran content production and integration at Tribune TV websites 

•   Proud volunteer and mentor at Chicago's 1871 startup incubator

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Want more info? Please feel free to check out my resume.  Or shoot me a quick email.